A small increase in your website’s conversion rate can mean a giant impact on your company’s bottom line. The best way to affect conversions is by using historic data to create a theory, then test that theory, measure the results, and adjust as necessary.
Launching a new website is infinitely more complicated than you might think when the project first starts. If you’re not working with a completed website launch checklist, problems will occur down the line that may hinder business goals.
Do you want fresh new ideas to motivate sales staff? Are your workers just doing the bare minimum to get by? Although many people are motivated by money to some degree, there comes a point where money in the form of a regular commission ceases to be a motivating factor. It’s at this point that it becomes necessary to rethink sales incentives.
In yesterday’s Advisor, we shared tips on how to reduce objections into a few major “buckets” (or categories). This process of creating buckets for objections is an effort to make it easier for salespeople to handle them. In today’s Advisor, we’ll discuss how to make it easier to respond to objections using this bucket method.
There’s a fine line between marketing and sales, especially in the use of psychology to influence customers. The 6 psychological principles from Robert Cialdini’s book, Influence: The Psychology of Persuasion, can easily be applied to situations in both departments.
When most people first get started using LinkedIn, they’re often overwhelmed by the many different sections of their new online profile that must be filled in to be most effective on the platform. Perhaps one of the most important, though often rushed-through pieces, is the summary area on a LinkedIn profile. Whether you’re just trying to update your LinkedIn profile or are starting anew, here are some best practices.
AI presents marketers with the unique opportunity to run campaigns in a way that have previously never been done or even thought of. This data driven, personal touch will allow marketers to get quite personal with the audience. Moving forward, here’s why artificial intelligence will dominate marketing by 2017.
People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, which is full of problems.
We picked the brains of our resident expert audience, the speakers of Social Brand Forum 2016. The question we’d really like an answer to — Which marketing mistake do you see people making most often?
Whether you’re selling a product or creating leads for your sales team, it’s important to track performance and determine whether or not your existing setup is working and if your content is fresh enough. Artificial intelligence is helping predict behavior, but it’s important to set key performance indicators and measure against them to help maintain a baseline of what’s working and what’s not. Using tools to assist in determining these measurements involves collecting valuable data and statistics from actual users of your website.
Web ad blocking software Adblock Plus has been making news recently, especially in the digital marketing world. Facebook is standing up to the service by creating ads that Adblock Plus can’t block and by giving people more control over what ads they want to see. This bold move launched a counterattack by Adblock Plus, and it’s hard to say what exactly will happen next. But the idea of blocking ads has come back into the focus of online consumers.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.
It may be in your company’s best interest to explore options that don’t require spending thousands of dollars on an expert and expensive software. A/B testing is something that should be (and is) accessible to every company at any budget.
A good marketing strategy is measurable, and you should be able to attribute what efforts have led to a growth in your customer base and overall revenue performance. Unfortunately, it’s not always easy to determine the direct results of your efforts. Fortunately, different marketing metrics make it possible to give a more detailed and clear analysis that can provide a good idea of how your campaign is performing.
Many people wonder if social e-commerce will work for their business. In fact, it offers a myriad of business benefits for your brand. From increasing sales to driving traffic, to increasing customer engagement and website traffic.
Building relationships between customers and your business is an excellent way to build credibility and to be acknowledged as an expert in your industry. Establishing credibility helps build trust, which ultimately leads to more sales. In order to build credibility for your company, you need to make testimonial advertising a part of your marketing plan.
Whether in competition with other businesses or ideas themselves, we live in a time of high innovation where trends and new solutions in conjunction with new problems arise on the regular. Technology and information accessibility are major factors of this. Each new generation is born into a greater pool of technological capabilities and transparency. And with this, increasingly savvy consumer bases are bred.
Truman Hedding describes internet users as, “spoiled and impatient.” Digging into Google Analytics shows that visitors will quickly leave a web page if it doesn’t lead them to exactly what they need in the right amount of time or clicks. Therefore, a landing page mustn’t just look good, but must also guide visitors/customers to make them stay or complete the desired action. The keys are an effective landing page optimization and personalization.
Don’t just ignore social media marketing because it’s a pain to maintain and involves an investment of time and effort to learn. This guide will help break down the most important considerations into understandable and actionable steps.
Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride in pushing the publish button.
But if that’s where your preparation ends, you may have missed some valuable opportunities to take your blog content to the next level. With a little extra effort, research, and formatting, you can take your blog post from unread to viral.
When choosing a CRM, you have to consider a number of factors to determine whether the system you choose can meet all your needs. Here are some of the important factors to consider when choosing a sales CRM.
Not every software program needs an SDK, but its creation opens SaleMove up to an endless amount of integration possibilities. Let us take you through the genesis of SaleMove’s SDK, and how we envision it as an asset for a number of enterprise customers.
Self-driving cars are intriguing to tech and automotive fans alike, but recent crashes have opened up discussions about safety and building consumer trust. Fast Company’s Co.Design recently advocated that a focus on UX design could solve these problems – and many experts agree.
A lot has changed in the short amount of time since the day the United Kingdom formally severed ties with the rest of the European Union. We affectionately remember this day, June 23, 2016, as Brexit. The decision of Brexit by UK diplomats has been called into question by fintech experts around the world, especially given that London’s hard won status as the fintech hub of Europe has come under threat.
Automation is the name of the game in 2016. Companies like Domino’s and Macy’s are increasing efficiency by using bots as a part of their customer service process. In fact, you’ve likely interacted with one while trying to reach a desired party through an automated phone system. Through an Interactive Voice Response (IVR) system, callers can often access the information they desire without having to talk to a real person.
Why has Fitbit grown so quickly relative to it’s competitors? It certainly didn’t have the same loyal brand following as Nike (at least initially), or the affordable price point of then-competitor Jawbone.
The Fitbit’s main differentiator was how powerfully it created a fitness movement, and how beautifully it brought people together.
Have you ever heard that people don’t buy from an individual or brand before they first know, like, and also trust them? It may seem like a simple principle, but it’s one worth looking at in a little more detail.
Over 2 million blog posts are published each day, which represents an unreal amount of content for a search engine to sift through and recommend to those searching for answers to their questions. As a blogger, in order to even get to the point where Google begins recommend your posts, your site must first be optimized properly.
Black hat SEO is the use of aggressive SEO tactics that target search engines—not the actual human audience a search engine serves. Instead of using white hat SEO tactics (the ethical way of generating traffic and following search engine rules), people who use black hat SEO try to outsmart search engine algorithms.
Deciding what keywords to target is one of the first challenges budding marketers face when starting or re-evaluating their content marketing strategy (and for good reason – it’s one of the most important strategic-level things to get right!).
Reposting blog content on platforms like LinkedIn Pulse or Medium is tempting to help achieve additional views and reach. The problem most people worry about when reposting content is whether or not it will be considered duplicate content to a search engine.
Social Media is one of the most important tools for getting the word out about your blog. Are you taking advantage of social WordPress plugins that help standardize, automate and streamline you post production and promotion?
Jetpack is a multifunctional WordPress plugin that every blogger really ought to have installed on their WordPress site. Jetpack allows you to do many things, including: grow your traffic, manage your WordPress site, secure and boost performance, assist with appearance, help with writing, and so much more. Best of all – it’s free.
The question most new bloggers ask themselves is whether to host a blog for free on WordPress.com, or whether it’s worth it to self-host WordPress, which means paying for hosting and a domain name on your own (in addition to the technical edge of also setting it up).
– Freelancing can be a stepping stone to gain job experience.
– Hiring a freelancer is a cost effective alternative for many small businesses.
– Networking events can help you to grow your online business faster.
When confronted with the topic of Twitter, most people throw up their arms and say they just don’t get it. Marketing departments at businesses are not all that different in this regard. Both parties struggle when it comes to how to use Twitter to position a personal or professional brand’s thought leadership.
I recently discovered how fun and useful Twitter Chats can be from a business perspective. Twitter Chats might be the most underappreciated small business marketing and outreach tool. They give businesses a free, regularly-occurring way to network with industry influencers.
With the number of brands succeeding in strategic Instagram engagement tactics, the marketing power of this social media platform is obvious. Although there’s a lot of potential for reaching and converting target customers on this social network, Instagram also comes with a number of challenges.
What makes a person take action? In this case, we’ll narrow the focus to social media and follower engagement. Specifically, here’s how to focus on getting more likes, comments, and shares on each social network your company is posting to.
Twitter Lists are often ignored, but they’re multi-functional and can make your life much, much easier. Rather than feel overwhelmed by the hundreds or thousands of accounts you want to hear from, use Twitter Lists to organize the conversations, and people, that you follow.
Jill and Brad have some pretty unique work-life balance solutions that may or may not include cages. They discuss useful insights to help you cope with all your tensions, plus Jill has a meta moment about tensions. They also talk about the Top 5 Small Business Headaches, And How To Stop Them in this episode and they welcome Maddy Osman to the show.
So the topic at hand is SEO strategy, and then we are going to try to, once we start at the high strategic level, we’re going to delve a little bit deeper into process and some details of how you go about delivering great value for your clients.