Let’s face it – most small business owners barely have enough time in the day to focus on the things they’re best at. By the time they’re able to focus on social media, hasty decisions are made with regards to posting content, and there’s no consistent strategy behind it. The result can detract rather than enhance your business!
At that point, it’s hard to say whether or not posting was a wasted effort. After all, social platforms are moving towards algorithm-based news feeds instead of traditional chronological-based media models. A bad move could set you back, and make it harder to reach people the next time you post.