Bookshelf

Brand Now Review: Nick Westergaard’s Latest Book on Branding

Please note: this article may contain affiliate links. I’ve been following Nick Westergaard’s career almost as long as I knew I wanted to get into…

Lessons from 52 Weeks of Reading / Goodreads Challenge

Please note: I’ve added affiliate links to this post in an effort to profit from my passion for reading. In most cases, I’ve linked to…

Why I’m Over Books Designed as Part of a Sales Funnel

I love to read books. Not just articles, but full-length monsters. Sometimes I read fiction to escape into another world, other times I read business…

Small Data: Online Identities and Emotional Insights

Martin Lindstrom’s newest book, Small Data, is all about the insights that come from small moments. It stands in stark contrast to the burgeoning idea and…

How to Use Permission Marketing to Grow Followers & Sales

Permission Marketing is a book by Seth Godin that was written back in 1999 but details marketing principles that still hold true even after years of…

Don’t Make Me Think: A 5 Minute Blog Usability Test

I taught myself how to design websites at age 11. I was a pretty nerdy kid, but it paid off in college when I got…

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