How to Build a Winning Pinterest SEO Strategy

pinterest seo

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Lesson 1: Important Pinterest Stats

  1. Pinterest is the second-largest social traffic referrer to websites.
  2. Buying intent on Pinterest:
  • 87% of pinners purchased something because of Pinterest
  • 93% of people say they use Pinterest to plan purchases

Source

  1. Pinterest potential:

97% of searches are unbranded.

  1. Pinterest search vs other popular search engines:
  1. How long Pinterest content stays relevant:
  • The half-life of a tweet is approximately 24 minutes.
  • The half-life of a Facebook post is approximately 90 minutes.
  • The half-life of a pin is approximately 3 ½ months.

Source

Lesson 2: Designing Pinterest Images that Get Attention

Canva is my favorite tool for creating simple but beautiful Pinterest images.

Lesson 3: Pinterest SEO: Keyword Research

Lesson 4: Pinterest SEO: Board Setup

Example boards from Tanks that Get Around

Lesson 5: Pinterest SEO: Pinning

Pin Description Template:

  • Account keyword
  • Board keyword
  • Website (explain what it is)
  • Call-to-action (CTA)

Lesson 6: Pinterest Website Integrations

Lesson 7: Pinterest Analytics

Lesson 8: Group Boards

Pinterest Group Board Directory: PinGroupie

Lesson 9: Pinterest Automation

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