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What’s Trending: Emotional Connections in B2B Marketing

What was your favorite commercial during last week’s Super Bowl?

Answers are sure to vary, but there’s a good chance your pick made some type of emotional impact on you. Whether Pepsi’s humorous “Is Pepsi OK?” sendup, or Stella Artois’ nostalgic Sex in the City/Big Lebowski throwback, or Microsoft’s heart-touching look at how technology can help children with special needs, the most memorable ads were (as usual) defined by their ability to connect at a deeper level.

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