LinkedIn

Article Description:

What’s Trending: Emotional Connections in B2B Marketing

What was your favorite commercial during last week’s Super Bowl?

Answers are sure to vary, but there’s a good chance your pick made some type of emotional impact on you. Whether Pepsi’s humorous “Is Pepsi OK?” sendup, or Stella Artois’ nostalgic Sex in the City/Big Lebowski throwback, or Microsoft’s heart-touching look at how technology can help children with special needs, the most memorable ads were (as usual) defined by their ability to connect at a deeper level.

  • ClientLinkedIn

Start typing and press Enter to search

Shopping Cart