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How Online Store Reviews Act As Valuable Social Proof for eCommerce

When it comes to making decisions online, especially when buying something on an eCommerce website, there are several different factors that affect customer purchasing behavior.

One of the most important factors is social proof, also known as informational social influence. Social proof is a function of psychological and social factors that drive people to make decisions based on other people’s influence. It operates off the principle that people around you may know something that you don’t.

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