Skillshare Classes I’ve Taught

I’ve taught a number of Skillshare classes about content marketing, SEO, and WordPress (and some other odds and ends!).

Use the provided links to grab 2 free months to Skillshare and grab class resources to go through my slides on your own time (plus, get tool recommendations, articles for further reading, and more).

How to Write a Kick-Ass Blog Post

skillshare classes

Time commitment: 1 hour, 12 minutes

What you’ll learn:

I’m sharing the secrets that have helped me land clients and writing positions for companies like Search Engine Journal, Sprout Social, Adobe, AT&T, and more.

Whether you’re a beginner or have been creating blog content for a long time, I’ll be sharing a number of resources and processes that can be useful to create quality content, efficiently. I’ll go through the complete process of writing a truly kick-ass blog post, which includes:

  • Topic development
  • Research
  • Outlining
  • Finding legal to use images
  • Formatting for the web
  • Drafting/editing
  • Using SEO best practices in your content
  • Blog promotion tactics

SEO for Bloggers & Solopreneurs

skillshare classes

Time commitment: 51 minutes

What you’ll learn:

WTF is SEO? As a follow up to my popular “How to Start a Kick-Ass Blog Post” Skillshare class, I dive deeper into the fundamentals of onsite SEO, touching on things like technical SEO and backlinks and what you can do to be effective with SEO—even as a beginner.

During this class, I’ll teach you about how to find the best keywords for your audience, how to use popular keyword research tools like Google Keyword Planner (free) and Ahrefs (paid), and how to implement keywords and other onsite SEO best practices when creating content. Finally, I’ll share my recommendations for tools to audit your efforts and ensure that you rank in search!

Technical SEO: Google Ranking Signals You Can't Ignore

Skillshare - Technical SEO_ Google Ranking Signals You Can't Ignore

Time commitment: 52 minutes

What you’ll learn:

SEO success comes from the combined efforts of three pillars:

  • A solid content strategy (onpage SEO and keyword research)
  • A solid backlink strategy (from relevant, high-authority websites in your niche)
  • Proper website technical structure

This class will walk you through the most important technical SEO considerations, including:

  • Mobile-responsiveness
  • Page speed
  • Menu usability

During each lesson, you’ll be presented with actionable takeaways that get straight to the point so that you don’t have to spend too much time making these necessary technical website improvements. Those working with WordPress will have the easiest time applying these takeaways, though the material is still relevant to those using other content management systems.

How to Write a Kick-Ass Blog Outline

skillshare classes

Time commitment: 53 minutes

What you’ll learn:

Blogging without a process is an unnecessary waste of time and energy. Save yourself the anguish by starting with an outline. How to Write a Kick-Ass Blog Outline shares my best advice regarding:

  • Why to bother with outlining
  • Building an outline template (with a downloadable resource)
  • Sourcing visual content assets
  • Finding credible sources
  • Self-editing
  • …and more!

I’ll also be sharing templates that you can use in the class resources!

How to Negotiate a Six-Figure Freelance Salary

skillshare classes

Time commitment: 1 hour, 25 minutes

What you’ll learn:

Are you having trouble making a living wage as a freelancer? Perhaps you need a bit of a mindset shift—and a little bit of process to back it up. In this Skillshare class, I speak from my own experience as a successful six-figure freelancer—as well as a stint in sales with Groupon, where I worked my way from inbound sales to cold calling!

In this class, we’ll touch on:

  • Working back from the number you want to make to calculator your rate
  • Developing an elevator pitch (with an opportunity for you to get feedback on yours)
  • How to use your first meeting with a prospect to uncover pain points to later sell to
  • Negotiation tactics, including handling common freelance rate objections
  • Which freelance job opportunities to avoid and how to prove your worth
  • …and so much more!

How to Grow Your Business with Virtual Assistants

How to Grow Your Business with Virtual Assistants

Time commitment: 46 minutes

What you’ll learn:

My business grew to six figures as a direct result of hiring virtual assistants to help me chip away at projects, do research, and help with various administrative tasks. While watching this class, you’ll learn:

  • Reasons why the costs associated with hiring a virtual assistant provide a good ROI
  • How virtual assistants should be classified in terms of employment for tax purposes
  • Where virtual assistants hang out online
  • Tasks to delegate to your virtual assistant
  • The basics of delegation
  • Useful tools & resources to work together

How to Build a Winning Pinterest SEO Strategy

How to Grow Your Business with Virtual Assistants

Time commitment: 57 minutes

What you’ll learn:

Google and Pinterest are similar in more ways than you’d expect:

  • They both get billions of search queries each month
  • They both offer analytics tools that can help you understand users
  • They’re both keyword driven

This means that typical SEO practices—like keyword research and “on page” optimization also apply on Pinterest—with just slight differences from similar processes on Google. This class will walk you through my Pinterest SEO strategy, which has resulted in 358k monthly viewers for my ecommerce business, Tanks that Get Around.

Tweet Like a CEO: Building Thought Leadership on Social Media

skillshare classes

Time commitment: 47 minutes

What you’ll learn:

“Thought leadership” is a big concept that can feel overwhelming. With the right process in place, you too can become a thought leader in your industry! This class will cover the principals behind why it’s worth the effort, how to lead from the top of an organization, how to choose your ideal social platform, why you might need a bit of a digital makeover, how to make friends in high places (influencer outreach), creating shareable content, and how to effectively harness content curation. Whether you’re an executive at a company or a freelancer hustling to build your own empire, there are plenty of actionable takeaways!

What makes me qualified to teach this class? I have bylines with many high quality industry publications (GoDaddy, Sprout Social, Search Engine Journal, etc.), 11k+ followers on Twitter, 4k+ on Instagram, and 2.5k+ on LinkedIn. It’s all based on my own personal experience!

Intro to WordPress for Bloggers

skillshare classes

Time commitment: 1 hour, 7 minutes

What you’ll learn:

If you’re an intermediate/advanced user of WordPress, this is not the class for you.

If you’re considering using WordPress for your blog or business and are super new to the technology, you’re the person who I created this class for.

We’ll walk through:

  • Why WordPress?
  • Basic WordPress terminology
  • Basics regarding editing appearance
  • Basic settings to configure from the onset
  • Top plugins to add functionality to your WordPress website

It would be helpful to have a WordPress website in order to follow along but isn’t necessary.

I've taught a number of Skillshare classes about content marketing, SEO, and WordPress (and some other odds and ends!).

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